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Post by account_disabled on Oct 25, 2023 1:36:17 GMT -8
Google Analytics 4 – advantages Data synergy with WWW and APP The undoubted advantage of the new version of GA is the fact that from now on you can combine data from websites and mobile applications. This is especially valuable for those companies that operate in both of these areas. Although the analysis of data from these two different sources is difficult due to their structure. Google Analytics 4 makes it possible to receive them on the basis of events. the solution used in Firebase. Consequently, collecting data through events will allow you to combine 3 separate phone number list worlds: Android, iOS and websites. General access to BigQuery In the new version of GA4, all users have free access to BigQuery. Where in GA Universal this option was only available to premium version owners. Thanks to this, there is greater freedom to directly receive raw data using available connectors in tools such as DataStudio or PowerBI. Remarketing from various sources Has it happened to you many times that a user added your product to the cart in the mobile application, but the purchase was not finalized? Now, thanks to GA4, you have the opportunity to postpone such an event in the service by combining data from websites and APP.
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