What could prevent them from purchasing your product?
Dec 19, 2023 23:14:56 GMT -8
Post by account_disabled on Dec 19, 2023 23:14:56 GMT -8
What question could he ask? Do some investigations. Probe. Almost systematic use of the conditional in the description of the persona creation phase. All of these approaches may be relevant, but several points bother me and make me question their relevance: Nothing says that these assumptions are correct and correspond to reality. Putting yourself “in the place of” may seem relevant, but nothing says that this corresponds to the use that the prospect / potential consumer will have in front of their PC, their phone or on their tablet when they go to find out a solution to his problem. I always find it hard to imagine that because 2 people have the same profile, they would be supposed to have the same needs, the same aspirations and above all the same approaches to meeting them.
Likewise, I find it hard to imagine that because 2 people do not have the same profile they Email Data would not have the same frustrations. Because in the end, what is needed is at least to respond to a need and ideally to respond to a frustration . Doing surveys, meeting your customers is good. But again there are several problems. One of the main specialized organizations in France confirmed to me that even with the greatest vigilance, many questions can lead to an answer. Furthermore, if the question is poorly asked or irrelevant, it comes back to “garbage in > garbage out”. Finally, once again, the response that a respondent gives to a survey is not necessarily in line with their behavior when they use a search engine or a social network to find an answer to their need or find a way to resolve his frustration. Online economic activity is extremely dominated by search.
More than 90% of online experiences start with a search engine. Google has a market share of more than 80%. (source: 100 statistics on the Internet ). People stop telling me that search doesn't count and that you shouldn't take search engines and their mode of operation into account when you want to make yourself visible online. Before going to have fun on Facebook (which distorts its viewing results: inflated Facebook audiences ) or on LinkedIn which counts all the posts that scroll on its home page (20,000 “views” are not at all 20,000 “readers”) or videos from 3 seconds of views: worry about your site, its content and its SEO. Clearly, we can do dozens of studies, meet or call hundreds or thousands of buyers or consumers, a really essential point is to understand (and even know precisely) what they type into their engine preferred research to understand, to get information, to compare to buy. Google provided (partly) the information, but it's been over for a while.
Likewise, I find it hard to imagine that because 2 people do not have the same profile they Email Data would not have the same frustrations. Because in the end, what is needed is at least to respond to a need and ideally to respond to a frustration . Doing surveys, meeting your customers is good. But again there are several problems. One of the main specialized organizations in France confirmed to me that even with the greatest vigilance, many questions can lead to an answer. Furthermore, if the question is poorly asked or irrelevant, it comes back to “garbage in > garbage out”. Finally, once again, the response that a respondent gives to a survey is not necessarily in line with their behavior when they use a search engine or a social network to find an answer to their need or find a way to resolve his frustration. Online economic activity is extremely dominated by search.
More than 90% of online experiences start with a search engine. Google has a market share of more than 80%. (source: 100 statistics on the Internet ). People stop telling me that search doesn't count and that you shouldn't take search engines and their mode of operation into account when you want to make yourself visible online. Before going to have fun on Facebook (which distorts its viewing results: inflated Facebook audiences ) or on LinkedIn which counts all the posts that scroll on its home page (20,000 “views” are not at all 20,000 “readers”) or videos from 3 seconds of views: worry about your site, its content and its SEO. Clearly, we can do dozens of studies, meet or call hundreds or thousands of buyers or consumers, a really essential point is to understand (and even know precisely) what they type into their engine preferred research to understand, to get information, to compare to buy. Google provided (partly) the information, but it's been over for a while.