Phrases, cheap, only TOP10 - i.e. about the threats of settl
Dec 30, 2023 1:26:06 GMT -8
Post by account_disabled on Dec 30, 2023 1:26:06 GMT -8
Settlement model for positions – how to settle accounts with an SEO agency? It's 2014. Positioning has been thriving on the Polish market for years and, like every marketing department, it evolves over time. However, there are areas that seem to remain stagnant, despite the obvious market change. One of them is the item settlement model, i.e. the so-called pay-for-performance model. Anyone who has been looking for an internet marketing agency has certainly come across this seemingly attractive method of settlement. Do you want to increase sales on your website? SEE OUR OFFER What is SEO? Video Interview Play Video The arrangement is simple: the client selects phrases (or the agency does it for him) and pays only when the phrase is in the desired position in the search results. Sounds perfect, right? No effects = no need to pay. Pure deal.
Many clients consider this to be the best possible WhatsApp Number List arrangement, especially when they are starting to position their company for the first time and are afraid of investing too much money in this form of promotion. However, the agency that offers this method of settlement does not inform the client about the problems and risks associated with it. Limited number of phrases in the settlement for items Let's start analyzing the problem from the very beginning, i.e. from the selection of phrases. Since we have chosen the per-item pricing model, the first step in defining the conditions is to select the keywords that will be included in the price list. Then questions begin to arise: What phrases to choose? Who will choose them? Client or agency? The answer to each of these questions carries certain risks. A marketing agency that wants to make the most money with the least amount of effort can choose phrases that are easy to boost and charge on a per-item basis.
The client, in turn, despite the fact that he is an undisputed specialist in his industry, does not have any tools with which he could estimate the quality of the phrase, nor does he know how customers can search for it, because his knowledge about the product or service offered is usually much greater than the client's knowledge. This affects the way you think when entering a phrase into a search engine. However, let's assume that we have chosen the phrases and the created list is fully satisfactory to us. However, time does not stand still. The company, products and customer preferences are changing. According to Google data, approximately 20% of daily searches are completely new! Some of them may never appear again, but many of them will dictate the latest trends, which Google will undoubtedly quickly start suggesting to subsequent users. However, you will remain with your "old" phrases, without the possibility of changing them until the end of the contract with the positioning company. Long-term positioning contract Since this topic was already touched upon in the previous paragraph, let me expand on it.
Many clients consider this to be the best possible WhatsApp Number List arrangement, especially when they are starting to position their company for the first time and are afraid of investing too much money in this form of promotion. However, the agency that offers this method of settlement does not inform the client about the problems and risks associated with it. Limited number of phrases in the settlement for items Let's start analyzing the problem from the very beginning, i.e. from the selection of phrases. Since we have chosen the per-item pricing model, the first step in defining the conditions is to select the keywords that will be included in the price list. Then questions begin to arise: What phrases to choose? Who will choose them? Client or agency? The answer to each of these questions carries certain risks. A marketing agency that wants to make the most money with the least amount of effort can choose phrases that are easy to boost and charge on a per-item basis.
The client, in turn, despite the fact that he is an undisputed specialist in his industry, does not have any tools with which he could estimate the quality of the phrase, nor does he know how customers can search for it, because his knowledge about the product or service offered is usually much greater than the client's knowledge. This affects the way you think when entering a phrase into a search engine. However, let's assume that we have chosen the phrases and the created list is fully satisfactory to us. However, time does not stand still. The company, products and customer preferences are changing. According to Google data, approximately 20% of daily searches are completely new! Some of them may never appear again, but many of them will dictate the latest trends, which Google will undoubtedly quickly start suggesting to subsequent users. However, you will remain with your "old" phrases, without the possibility of changing them until the end of the contract with the positioning company. Long-term positioning contract Since this topic was already touched upon in the previous paragraph, let me expand on it.