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Post by account_disabled on Jan 27, 2024 23:16:48 GMT -8
What formats are there and how to find a suitable influencer? Influencers on TikTok are users of the platform whose videos have large reach. Typically, influencers gather communities of fans around them who listen to the opinions and recommendations of the blogger. It is estimated that there are about 15 million influencers in the EU, and the majority of them are representatives of Generation Z. There are such formats of cooperation with TikTok influencers:
Direct advertising of a brand or product in a video; advertising Buy Bulk SMS Service a product using a popular sound/trend; advertising the product by launching unique hashtags and challenges; reviews, unboxings, reactions; ambassadorship; conducting live broadcasts or video duets with bloggers; native advertising thanks to lifestyle formats. Each of the cooperation formats is unique in its own way, but its effectiveness will depend on many factors.
Thus, it should be remembered that advertising content should harmoniously complement the daily activities of the blogger, and the product itself should meet the interests of the audience. As practice shows, recommendations most often include videos filled with lively emotions: reactions, reviews, challenges. Therefore, it is not always necessary to write a clear script for advertising integration: allow the influencer to express his creativity as much as possible!
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