Errors when selecting CA
Feb 25, 2024 0:29:38 GMT -8
Post by account_disabled on Feb 25, 2024 0:29:38 GMT -8
A typical mistake when choosing a target audience is too broad coverage of customers. The maximum range of the audience reduces the productivity of advertising and does little to promote the brand. Broad audience coverage implies that the product being promoted can be interesting not only in a certain segment, but also in other groups. Yes, toys are chosen by children, but parents buy and pay for them. Women most often buy cosmetics on their own, men rarely buy this product as a gift. Given the fact that a broad CA cannot be a carrier of common interests, preferences and purchasing needs, it should be divided into segments.
The main questions that can be clarified during the evaluation of CA: Who needs the product? Who can it be used? How and where can the customer Business Owner Phone Numbers List get it? What methods are required for the product to be received? How will the customer receive information about the product? Errors during the selection of CA, testing of CA Read also : Is your customer happy? 5 metrics to find out Target audience testing Testing includes a number of measures: Questionnaires or polls in social networks. A professionally prepared questionnaire allows you to find answers to most of the customer's questions and provide qualitative information for analysis.
The survey can be conducted by e-mail (the questionnaire is sent to you by e-mail, where you can give an answer in the letter itself), with the help of special online applications (programs are downloaded to the device where you need to answer questions, sometimes within a certain period of time) and using web pages (following the link to the web page where you are offered to take the survey). Promotions. Promotion is one of the types of active advertising, which is aimed at "personal" acquaintance of the consumer with the offered products. The most popular types of promotions: distribution of leaflets, sampling (for example, small presentation goods in magazines), tasting, pasting of announcements, leaflets, posters, mailing.
The main questions that can be clarified during the evaluation of CA: Who needs the product? Who can it be used? How and where can the customer Business Owner Phone Numbers List get it? What methods are required for the product to be received? How will the customer receive information about the product? Errors during the selection of CA, testing of CA Read also : Is your customer happy? 5 metrics to find out Target audience testing Testing includes a number of measures: Questionnaires or polls in social networks. A professionally prepared questionnaire allows you to find answers to most of the customer's questions and provide qualitative information for analysis.
The survey can be conducted by e-mail (the questionnaire is sent to you by e-mail, where you can give an answer in the letter itself), with the help of special online applications (programs are downloaded to the device where you need to answer questions, sometimes within a certain period of time) and using web pages (following the link to the web page where you are offered to take the survey). Promotions. Promotion is one of the types of active advertising, which is aimed at "personal" acquaintance of the consumer with the offered products. The most popular types of promotions: distribution of leaflets, sampling (for example, small presentation goods in magazines), tasting, pasting of announcements, leaflets, posters, mailing.