Marketing forecasts that will influence the 2020 market
Mar 7, 2024 1:05:43 GMT -8
Post by ivykhan885 on Mar 7, 2024 1:05:43 GMT -8
Over the last 20 years, the technological curve has revolutionized the marketing market, bringing the majority of investments and attention from brands and customers online. Is it possible to find, if not anticipate, the directions in which the market will expand? By studying the past and present situation, guidelines can be drawn, confident that a good part of them prove to be reliable. To ensure you always stay up to date on all the latest marketing news, rely on a digital agency like Ediscom. For more info on our solutions, click here ! Marketing forecast 2020 Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION n this article it is our intention to take up the points resulting from a publication entitled "The path to 2020: Marketers seize the customer experience" , carried out by the English business unit The Economist Intelligence Unit . The objective of this survey was to interview a suitable number of marketing executives (499 people made up the sample examined), coming from various companies around the world (27% from North America, 30% from Europe, 36% from Asia-Pacific area and the remaining 7% from other areas), to identify the technologies and customer trends that will have the greatest influence in shaping the world of marketing in 2020. Before identifying and analyzing the four macro topics.
resulting from the research, we give a clear definition of what could be the "ideal customer" to which the trends in question refer ( single, best version of customer truth ). This prototype, used as a reference, was born from all those inputs such as demographic, psychographic, clickstream analysis, purchasing behavior and tools used. The result of all this data identifies a "single" customer as an example on which to experiment with potential further analysis techniques, marketing strategies and customer support. By necessity, since this sector is so dynamic, the prototype of the typical customer has a relative stability, but sufficient to make it usable by multiple resources within the company. Marketing predictions that will influence the 2020 market 1. Marketing directors will govern the customer experience Australia Telegram Number Data From what has emerged, the importance of the ideal customer largely depends on the vision of the marketing director. Consequently, one can understand how maximum precision in the construction of this prototype can at the same time maximize the potential performance of the various business sectors and create a perfect brand identity to build customer loyalty. Marketing is now strongly guided by data analysis and available technologies, and the challenge for companies is to be present, everywhere and at any time, when a customer decides to interact with a tool and possibly.
open a dialogue. Hence the transition to a data/technology model driven by the classic media/screens model seems inevitable. 2. Personalized communication, the importance of data for each individual customer The marketers interviewed agree that the ability to personalize each customer's experience in all interaction environments will become an essential feature in marketing in the coming years. The personalization afforded by data analytics combines a deep understanding of a customer's wants and needs, paired with timely, tailored delivery of relevant content, products and services. Multimedia channels that help create personalized content by involving the customer are gaining value in the eyes of companies, compared to those channels that only provide the possibility of vertically dropping a branded message. To date, the World Wide Web, social media and e-mail occupy the top three places in the ranking. 3. Compete and win through customer experience Engaging customers through convincing, contextualized and relevant content represents the new field where competition takes place. This is because the information battle to find the best deal has been won by customers: by becoming each other's agents via social networks, people can quickly access competitive offers, check reviews, ask their friends and share the results with their community.
resulting from the research, we give a clear definition of what could be the "ideal customer" to which the trends in question refer ( single, best version of customer truth ). This prototype, used as a reference, was born from all those inputs such as demographic, psychographic, clickstream analysis, purchasing behavior and tools used. The result of all this data identifies a "single" customer as an example on which to experiment with potential further analysis techniques, marketing strategies and customer support. By necessity, since this sector is so dynamic, the prototype of the typical customer has a relative stability, but sufficient to make it usable by multiple resources within the company. Marketing predictions that will influence the 2020 market 1. Marketing directors will govern the customer experience Australia Telegram Number Data From what has emerged, the importance of the ideal customer largely depends on the vision of the marketing director. Consequently, one can understand how maximum precision in the construction of this prototype can at the same time maximize the potential performance of the various business sectors and create a perfect brand identity to build customer loyalty. Marketing is now strongly guided by data analysis and available technologies, and the challenge for companies is to be present, everywhere and at any time, when a customer decides to interact with a tool and possibly.
open a dialogue. Hence the transition to a data/technology model driven by the classic media/screens model seems inevitable. 2. Personalized communication, the importance of data for each individual customer The marketers interviewed agree that the ability to personalize each customer's experience in all interaction environments will become an essential feature in marketing in the coming years. The personalization afforded by data analytics combines a deep understanding of a customer's wants and needs, paired with timely, tailored delivery of relevant content, products and services. Multimedia channels that help create personalized content by involving the customer are gaining value in the eyes of companies, compared to those channels that only provide the possibility of vertically dropping a branded message. To date, the World Wide Web, social media and e-mail occupy the top three places in the ranking. 3. Compete and win through customer experience Engaging customers through convincing, contextualized and relevant content represents the new field where competition takes place. This is because the information battle to find the best deal has been won by customers: by becoming each other's agents via social networks, people can quickly access competitive offers, check reviews, ask their friends and share the results with their community.